WIC Whole Grains: A Win for Healthy Eating Habits

The proposed revision to the Women, Infant and Children (WIC) food program has been met with enthusiasm from the Independent Bakers Association and the American Bakers Association. The revised rule includes package size flexibility, which will benefit both manufacturers and program participants. Additionally, the proposal provides greater flexibility and expansion of whole grain options for WIC participants.

As recommended in the 2017 National Academy of Sciences, Engineering, and Medicine (NASEM) report, the proposed revisions incorporate recommendations from the Dietary Guidelines for Americans. The changes aim to promote healthy eating habits among infants and children participating in the program.

One of the key benefits of the revised rule is the increased availability of whole grain options. Whole grains provide essential fiber, vitamins, and minerals that are crucial for growth and development. WIC participants can choose from a range of whole grain products, including bread, tortillas, brown rice, oatmeal, and cereals.

The proposed revisions also include package size flexibility, which will allow manufacturers to offer different sizes of yogurt containers and substitutes for milk and eggs. This change is expected to benefit both manufacturers and program participants.

In terms of infant nutrition, WIC provides iron-fortified infant formula for breastfed infants who require it. Breast milk remains the healthiest way to feed a baby, as it provides the exact nutrition they need. For breastfed infants, WIC recommends trying fresh fruits and vegetables, which provide vitamins, minerals, new tastes, and textures.

For non-breastfed infants, WIC can substitute soy beverage or tofu for some of their milk depending on dietary needs. The program also provides vitamin C-rich fruit or vegetable juice and encourages the consumption of whole grains, such as brown rice and oatmeal.

In conclusion, the proposed revision to the WIC food program is a win for healthy eating habits among infants and children. The increased availability of whole grain options and package size flexibility are expected to benefit both manufacturers and program participants. With WIC's emphasis on promoting healthy eating habits, it is clear that this program is committed to helping families provide their children with the nutrients they need to thrive.

Wic whole grains